Complex problems, Data-driven answers

I help companies understand their customers and make smarter decisions through data, machine learning, and NLP.

I believe the most powerful models are those that are reproducible and safe. As a researcher and public speaker in AI bias and safety, I study how bias manifests in generative AI, because the most powerful tools deserve the most scrutiny.

Formally trained in mathematics, statistics, international management, and data science.

About me
About me

Featured Projects

  • Stop Cold Calling, Start Targeting

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  • Breaking Down Data Silos with AI-Powered Chatbots

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  • Multi-Touch Attribution (MTA) - who takes credit for the sale?

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See all projects

TESTIMONIALS

“H was an excellent part of my team.  They quickly integrated into the wider team and implemented new ways of working that have been used across the team since.  They worked well with stakeholders and her deliveries were consistently high quality.

I would happily have H rejoin my team should the opportunity arise.

— Sam D at Legal & General (Data Scientist & former manager)

“ I had the pleasure of meeting H when I hired them to carry out some market research for a my new business. Not only was the research detailed and very helpful, but they also came back with a number of great Ideas on how to get me started on customer outreach and retention. I would highly recommend working with H”

— Joe H at Gold & Final (former freelance client)

“We hired H to build our first customer segmentation model, and guide us on setting up personalized email campaigns. Their direction allowed us to improve email engagement by over 300% and reward our most loyal customers”

— Matt C at Delorto (former freelance client)

About

Skills

Programming & ML: SQL (Snowflake), Python (PyTorch, TensorFlow, Scikit-learn, numpy, pandas)

Statistical Methods: Logistic Regression, A/B Testing, Bayesian Inference, advanced machine learning

Cloud & Data Infrastructure: GCP, Snowflake, Docker, Git/GitHub

Analytics & Visualization: Tableau, Power BI, Adobe Analytics

NLP & AI: LLM API Integration, RAG Systems, Semantic Prediction, Zero-Shot Classification, Sentiment Analysis

Professional experience

Data Scientist, CRM & Customer Lifetime Value | Legal & General (Financial Services) | May 2024 – December 2024 (Short Term Contract)

Data Scientist, CRM, CX & CRO | TUI Group (Travel & E-Commerce) | 2022 – 2024

Freelance Data Scientist | 2021 - current

education

MSc Data Science (3.95 GPA) | Fordham University | Jan 2025 - May 2026

PgC International Management & Marketing | Royal Holloway University | Sept 2021 - June 2022

BSc Mathematics (3.7 GPA) | Royal Holloway University | Sept 2018 - June 2021